Andrew Baird, our Director of Consulting, presented at an ISE event which focused on diversity and the hottest issues in the student recruitment industry.

His talk, ‘Words for Boys and Girls’, answered questions around how language in recruitment affects the gender balance of applications – all backed up by research we’ve done at Blackbridge. He also explored how companies can create a gender-inclusive employer brand. Here’s a video snippet from his talk:

Learn more about our research ‘Different words for different genders’ featured in Student Employer Magazine. Read the article in full here.