Creating a website as content-rich as Thomas Cook’s history proved to be no mean feat. But the result speaks for itself – quite literally.
Thomas Cook has undergone a huge transformation programme over the past two years, revolutionising its business by ramping up its online capabilities and returning to the FTSE 100.
Our task? To create a new website that would communicate these changes to a huge range of target audiences. It was vital for the site to be slick, responsive and user friendly, reflecting the high-tech, high-touch digital nature of the business. Not only that, but it had to create commercial efficiency through an increased number of direct hires.
For ease of use and to emphasise the diverse careers on offer, the homepage of the website has been designed as a portal from which people can choose to discover more about the transformation, and the opportunities.
Rich content runs throughout the site, from interviews with people in every part of the business to a stop-animation video about Thomas Cook’s 200-year history of innovation. The website has been mobile and tablet-optimised, giving candidates a seamless experience no matter how they’re accessing it.
In the first month and a half of the website being launched, Thomas Cook received 7,023 applications, as opposed to 5,045 in the same period last year – that’s a 28 per cent uplift.
Early feedback from candidates suggests that they find it really intuitive from a usability perspective, and we’ve been getting a lot of traffic from mobiles and tablets. We’re really proud to have such a strong careers website at a time when our entire business strategy is becoming more focused on the digital world.”