Baker McKenzie
Graduate campaign

Potential trainees didn’t understand the job of Corporate lawyer.

What do they do all day at Baker McKenzie? Now was the time to tell them in a way that made them want to listen.

Make the complex, compelling

Baker McKenzie’s challenge was clear. Dispel any myths. Remove any preconceptions. Open up possibilities. And do all of this through a cutting-edge campaign that captivated the minds of the future.

An immersive podcast series to reach future trainees.

Each podcast was a Trainee challenge – no preparation allowed, the listeners could join the trainees as they worked their way through the challenge in real-time. Fun, fictional yet still realistic, listeners were engaged throughout each and every podcast challenge. Hosted by a partner, featuring current trainees, students saw first-hand what life was like as a Corporate lawyer and the results were astounding.

Opening students’ eyes to life as Corporate lawyer

This unique lens into a legal career helped to position Baker McKenzie as a law firm of choice for rising future lawyers.  Seeing life as a lawyer through the eyes of a lawyer – nothing beats the inside view!


downloads of the podcast


places increase in the Times top 100

Students love it!

"This must be the single most helpful insight into corporate law"

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