People tend to see airports as places you leave, not places to stay and pursue a rewarding career. Our task was to create a stand that presented Heathrow as the gateway to a world of opportunity.

As one of the busiest and biggest airports in the world, Heathrow employs some 76,500 people and it has an almost constant need to recruit talented, hardworking candidates. Because of this, it hosts an annual careers fair designed to spread the word about the diverse careers on offer in the airport to students. Past events had been successful, but this time Heathrow wanted to do things differently.

Our challenge? To create a single stand to represent the different parts of the organisation – and to develop an interactive element that would grab the attention and help bring the employment offer to life, especially in security where the need tends to be highest.

Not only did the stand communicate the varied opportunities at Heathrow, an iPad gave students the chance to discover more while our interactive game helped to reposition what it means to work in security.

By offering people the chance to win a Kindle Fire HD, we were able to capture invaluable data from the 5,800 people who visited the stand. The students said our approach really stood out, with many of them telling us that, because the stand had changed their perception of Heathrow’s careers, they now intended to apply for a role.

The feedback that we’ve had from a lot of the students is that they’ve really enjoyed our stand – and they really loved the game – so it’s made it more interactive.

Pauline Lewis, Head of Resourcing

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