Heathrow is more than just an airport. It’s a city within a city with employees spanning a wide range disciplines, from security and customer service to engineering. With big expansion plans on the horizon, it wanted to adopt a more streamlined, strategic approach to its recruitment. Above all, it wanted to position Heathrow as one employer with many different career destinations.
Our solution: a brand new careers website. Its user-friendly navigation is designed to make it much easier to find relevant roles. The site is accessible and mobile-optimised, which encourages the diverse range of users the airport is looking to attract. And the messaging is driving home the idea of Heathrow as a careers hub to tens of thousands of visitors.
The new website has proved hugely effective. Applications have increased by 147% year-on-year. It’s attracted 40% more users. And the number of sessions has increased by 50%.
Thanks to the new site and the strategic online marketing campaign that’s driving traffic to it, Heathrow has also seen an impressive reduction in overall attraction spend.
“We’re delighted with the results. It’s reduced our costs which has enabled us to invest in other areas, so we’re excited to see where we can take it next.”
Lisa Kelly, Head of Talent Acquisition, Heathrow