What do they do all day at Baker McKenzie? Now was the time to tell them in a way that made them want to listen.
Baker McKenzie’s challenge was clear. Dispel any myths. Remove any preconceptions. Open up possibilities. And do all of this through a cutting-edge campaign that captivated the minds of the future.
This unique lens into a legal career helped to position Baker McKenzie as a law firm of choice for rising future lawyers. Seeing life as a lawyer through the eyes of a lawyer – nothing beats the inside view!
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"This must be the single most helpful insight into corporate law"