Babcock is a large, complex global engineering organisation. The options available to early careers candidates were vast, but the existing careers website was difficult to navigate, and was no longer supporting the needs of the business. It was time for change.
We needed to create an experience that would aid this key early careers audience in understanding and quickly identifying the wealth of opportunities available, providing clear, concise and easy access to relevant, informative and engaging content - bringing to life Babcock's core message: ‘Innovation makes us’.
Working closely with Babcock's existing early careers audience, the new site was created to support the browsing habits of this younger demographic. We simplified the UX. We removed jargon. We kept the messaging clear, and simple. All of which resulted in positively helping users identify and access relevant content, quickly and easily.
We know our audience values authenticity, so throughout the site we present content and insights from existing early careers employees, bringing the experience to life through a combination of content formats for users, including six new campaign videos that highlight the Babcock graduate experience in a unique, memorable and relatable way.
The results speak for themselves. Since the website launched, we have seen significant improvements across a number of areas, and continue to receive positive candidate feedback. This year Babcock filled all open vacancies earlier than ever before.
vacancy fill rate
Applications
of candidates rated their website experience as 'good' or 'very good'