Our goal was to build an experience that would appeal to the brightest minds, captivating & motivating those interested in a career at Aviva, and shift perceptions of the organisation through rich, engaging and immersive content.
Insight was behind every move we made. We built a team of experts to inform, define and develop a strong, compelling EVP with a confident message at its core.
Our focus was to show, not tell, people what it was like to work at Aviva. We created a suite of images featuring real employees at work that succeeded in breathing life and personality into the website. The new design delivered authenticity at its core, and felt true to the working culture at Aviva.
Aviva’s new careers website has been a resounding success. The tone, imagery and creative content delivery has set Aviva up for the future, building on their 300 year heritage as a brand of choice for both customers & employees.
Users - 33% increase year-on-year
increase in pages viewed per session
increase in average session duration