Vodafone had a new, global corporate brand. Next they needed an employer brand that aligned and gave them an edge in talent attraction around the world.
The Vodafone/Blackbridge team had just twelve weeks to deliver. Engaging with stakeholders from Vodafone globally, we debated branding approaches, collated insights, analysed audiences and workshopped copy. Creative fine-tuning ensured launch assets were both marketing-aligned and attractive to a wide range of talents.
This project was multi-layered, time-sensitive and stakeholder-heavy. It called for high levels of creativity, collaboration and communication. It was delivered on time and to the satisfaction of key stakeholders. The new employer brand’s already proved itself to be a sound bedrock for a number of big talent initiatives.