This seminar was an exciting opportunity to learn more about the power and impact of influencer marketing. It explored what an effective campaign looks like, the difference between Influencers and Brand Ambassadors and posed the important question – “do young people care”?
Blackbridge’s Head of Employer Brand, Mike Hanbidge & Head of Social, Heather Clark, joined Stephen Isherwood from the ISE and Sara McCorquodale, CEO & Founder of CORQ to explore this topic in the first GTI Breakfast News for 2022.