What do they do all day at Baker McKenzie? Now was the time to tell them in a way that made them want to listen.
Baker McKenzie’s challenge was clear. Dispel any myths. Remove any preconceptions. Open up possibilities. And do all of this through a cutting-edge campaign that captivated the minds of the future.
Each podcast was a Trainee challenge – no preparation allowed, the listeners could join the trainees as they worked their way through the challenge in real-time. Fun, fictional yet still realistic, listeners were engaged throughout each and every podcast challenge. Hosted by a partner, featuring current trainees, students saw first-hand what life was like as a Corporate lawyer and the results were astounding.
This unique lens into a legal career helped to position Baker McKenzie as a law firm of choice for rising future lawyers. Seeing life as a lawyer through the eyes of a lawyer – nothing beats the inside view!
downloads of the podcast
places increase in the Times top 100
"This must be the single most helpful insight into corporate law"
