Andrew Baird, a director at Blackbridge Communications, shares his insights in a series of articles on employer branding during a period of uncertainty.
Have a read through here: bit.ly/3ayUVYx#employerbranding#insights
Working from home arrangements haven’t stopped the Blackbridge team from celebrating three client work nominations for the Recruiter Awards.
Massive congratulations to @Newton_Europe and @RollsRoyce Royce and thanks to everyone involved in delivering these projects!
RT: @Group_GTI: Four rules for ‘woke’ marketing:
1. Be prepared for criticism
2. Creativity shows you care
3. Explain why you care
4. Consult, consult, consult
#bnews20@BB_comms
‘Candidates are looking for tangible evidence of an employer’s commitment to diversity and inclusion. People believe facts, not copywriting.’ - Blackbridge’s Andrew Baird @MrAndrewBaird#bnews20
RT: @Group_GTI: 63% of Gen Z employees want a career that helps make a positive impact on society (Henley Business School), but how should employers communicate their social awareness to potential candidates? @MrAndrewBaird presents 4 rules for 'woke' marketing. #bnews20@BB_comms
RT: @Group_GTI: Why are employers prioritising diversity? #bnews20@IoSEorg@pigironjoe
76% - To secure the best talent
61% - To access new pools of talent
54% - To reflect the diversity of customers
‘In general, large corporations are recruiting far fewer women, candidates with disabilities, and state school applicants than there are in higher education and in the general population.’ - Tristram Hooley @pigironjoe#bnews20
‘Debt could be one of the greatest problems this country, or the world, has going forward. We are in a vortex of the unknown.’ - David Buik @truemagic68#bnews20
RT: @Group_GTI: Join in the conversation! Do you agree that the ‘woke agenda’ is influencing career decision making? How as an employer are you aligning with future talent on the issue? Or maybe you think you don’t need to be ‘woke’ at all?#bnews20@BB_comms
What does it mean to be a ‘woke’ employer in 2020?
Come along to @Group_GTI Breakfast News on March 12th to unpack ‘woke’ with us in our Year of Big Questions. We’ll hear from Tristram Hooley, Deborah Widdick, Andrew Baird, and guest speaker John Humphrys.
bit.ly/2I62XM9
We’re really proud of this website we built for @AvivaUK.
It’s smooth, intuitive and engaging. Not to mention the seamlessly integrated ATS and job search function.
Thanks to the team at Aviva – it was a joy to work with you.
Go on, have a scroll through.
careers.aviva.co.uk
Thrilled to announce that Blackbridge will continue to sponsor @Group_GTI's Breakfast News in 2020. Huge thanks to Simon Rogers and the team for hosting fantastic events.
Breakfast News is back in March with fresh insights on early talent and more speakers – watch this space.
This week, 16 to 18-year-olds all over the country are considering an apprenticeship – a promising alternative to university.
Check out one of the #NationalApprenticeshipWeek videos we delivered for @RollsRoyce that won us a RAD Award last week!
Only one day left until @TheRADawards! The Blackbridge team is counting down the seconds. This year, our OneAgent partners, core:workers from Denmark, and Steam from the Netherlands, will be joining us for one of the biggest nights in the industry. We’re positively buzzing!
Introducing @HCAhealthcare's brand new careers website, designed and delivered by Blackbridge. Thank you to the HCA team who've been an absolute delight to work with.
Watch the website preview below and visit
hcacareers.co.uk to know more.
This year, we swapped out our Secret Santa proceedings for a cause we believe in. Reverse Rett raises funds and drives research for treatments and a cure for Rett Syndrome, a rare neurological condition. This Christmas, donate to this life-changing cause:
bit.ly/35Ve3h3
For the first time ever, the Blackbridge Roost Award has two recipients! Hannah’s brilliant project management and Michael’s exceptional web design delivered some outstanding work for our clients. Congratulations to both winners! 🐔🏆
The Christmas spirit is well and truly alive at Blackbridge! Watch as Jonathan heroically takes on 90% of our Christmas tree decoration as the rest of the team makes fleeting cameos. Happy holiday season from our team to yours 🎄
No Monday blues for us – today we received 5 award nominations for @TheRADawards. Safe to say we’re pretty chuffed. 🥳
The countdown to the awards ceremony begins!
#RADS2020
Here's Account Director and board member, Keshia Thompson, presenting at an International Employer Branding Seminar in Denmark.
She shared insights on #employerbranding at the seminar hosted by our #oneagent partners, core:workers. Thanks for having us, Copenhagen! 👋
3 awards in one night – that’ll give them pumpkin to talk about.
Last night, we took home 3 awards at @theRMAwards ceremony, including a couple for @RollsRoyce that we’re really pleased with. We're so proud of our work and the clients who help make it possible. #employerbranding
