In today’s big data-driven world, it’s more important than ever for people to be confident that their information is in safe hands. At Blackbridge, a people communications agency, we’ve always been committed to protecting the information that belongs to the people and organisations we work with and for – and keeping it secure.
The new General Data Protection Regulation (GDPR) aims to give citizens more control over their data and to create a uniformity of rules that can be enforced across Europe. Here’s everything you need to know about how we manage, secure and use your data.
First things first, these are our guiding principles when it comes to data:
This is a summary of the kind of information we might collect:
We collect and retain this information because it enables us to:
We take all necessary security measures to protect our stored data, including via firewalls and secure networks.
Our security measures are extremely robust. We’d also recommend that you ensure your internet connection is secure when you’re sharing any information with us via online channels.
We hold on to data for as long as we need it for any of the purposes that apply above – and as long as we have your permission to keep it. In some cases, we may be legally obliged to keep your information for a set amount of time – for example, HMRC requires us to store invoices for six years.
If you’ve registered to receive updates from us, you’ll receive these until you notify us that you’d like to opt out. We never sell our company marketing database to other companies.
If, for any reason, we need to hold data outside of the EEA, we’ll do all we can to make sure that it is treated in the same way as it’s treated within the EEA – as securely as possible. We will also ensure it is held in full compliance with the data regulations of the relevant country.
We might need to purchase data lists from third parties in order to be able to share relevant information with clients – we will take all possible precautions to ensure these third parties have followed data best practice.
Whilst we never sell our company marketing database to third parties, there could be occasions where we need to share data or information with third-party organisations. We might need to share your details with a company that works on our behalf or that regulates business practices – e.g. financial institutions or government departments. This information will only be shared if it’s a necessary part of the process of working with or for you.
If we work with you as a client, we might want to share some information with our suppliers – for example, a third-party production company might want background information about the people they’ll be filming so they can better plan and manage the filming process. We will always seek your permission in these kinds of scenarios.
Put simply, we will only share the information we hold with third-party organisations when we are either legally obliged to, or we have sought your consent and not doing so would detrimentally impact our work and your success.
Other ways we might use your information
Our primary reason for using your information is to help you to get the best from us. We might use it to provide you with a marketing, creative or digital service or product, for example. It might be that it helps us respond more effectively to communications from you, or to improve our products and services. It could be used for our accounting records, for candidate research or at events. And sometimes, it’s just a way for us to let you know about relevant company or industry news. These are just some examples, but if you have any concerns about how we might use your details, please just get in touch by emailing us at firstname.lastname@example.org In the meantime, here’s a bit more insight:
Our communication channels
As a communications business, we sometimes need or want to share information via our own channels – e.g. our website and social channels. This would typically include top-level information about projects we’ve worked on together. As well as that, we’ll need to share information in any awards entries we make either jointly or on your behalf. If there’s any information you’d prefer us not to share via these channels, you can let us know by emailing us at email@example.com
If you provide us with a testimonial, we may share this across our communication channels – we’ll always seek your consent before sharing a testimonial externally. If you later decide you’d like us to remove a testimonial from any external forum, please let us know via the same email address.
Communications from Blackbridge
We want to make sure we only use your information in ways that you’re happy with. So if, for example, you no longer want to receive any marketing communications or newsletters from us, let us know and we’ll remove you from our database. You can either click ‘unsubscribe’ on any of our previous messages or email us here: firstname.lastname@example.org
If you opt out of these, we’ll still send you non-commercial communications if they’re necessary for us to be able to work together. If you want to stop receiving communications from us completely, please email us at the above address and request that we remove your details permanently.
You are welcome to request the details of the information we hold about you free of charge – get in touch with us using the email address above.
We will never change or amend your information unless instructed to do so by you, so our data should always be 100% accurate. If you need to update any aspect of this information or to provide us with additional details, let us know and we’ll update the information as soon as possible. You can do this by emailing email@example.com
Removing your details
If we stop working with you and you ask us to delete all of the information we hold (you can do this via the email address above), we’ll delete this within 40 days of receiving the notification – unless we’re legally obliged to retain it for a longer period.
If we update this policy at any point, we’ll share the new version on our website. It’s a good idea to check our policy from time to time so that you’re always clear on how we manage and secure your data. The changes are all likely to be very minor, but if we make a significant amend and you’ve given us permission to send you non-commercial emails, we’ll get in touch with you to let you know.