A range of qualitative and quantitative methodologies, all delivered by experienced researchers.
HR is increasingly asking questions such as: ‘What obstacles are there to engagement and/or productivity?’ ‘What are the market perceptions of our organisation as an employer?’ ‘Which benefits should we include in our portfolio?’
We make sure we understand the commercial requirement behind the question so we can match the task with the right personnel and methodologies. Some of our methods are old school, such as focus groups, whilst others are cutting-edge, such as Social Media-based insight programmes. Incidentally, we also find that testing creative work is an extremely cost-effective way of ensuring your media spend isn’t being wasted.