Aviva plc has selected Blackbridge Communications as its recruitment marketing agency. Blackbridge will help attract a wide range of talent to the insurance and savings organisation, from frontline customer service representatives to directors.  

The relationship will see Aviva and Blackbridge working together to create a revised Employer Value Proposition, dynamic recruitment campaigns for key business areas, a careers website and associated microsites, internal career marketing and analytics.

The Blackbridge team is delighted to be working with Aviva, not least because of the variety of tasks and the collaborative nature of the relationship.

“Aviva is a dynamic organisation embracing the opportunities of a changing market – and that requires a great deal of original thought,” says Blackbridge’s Managing Director, Tony Andrews. “It will also be fascinating to work alongside Aviva’s other resourcing partners, delivering impactful and joined-up solutions.”

Rachel Glaze, UK Resourcing Lead at Aviva, says: “We are excited to announce our new partnership with Blackbridge. Our vision is to create a new way of working with our third-party resourcing partners to ensure seamless excellence throughout each candidate’s journey.”

Aviva will join a client roster which includes Heathrow, Coca-Cola European Partners, Rolls-Royce, Clifford Chance and Bupa Dental Care.