We use applied psychology coupled with creativity to create communications that move people to do things differently. We work with all sorts of clients to help them communicate with their people to achieve the change the want. Here is a selection of some of our recent work
Help us launch and embed our new ways of working
SE leaders were focusing communications on macro challenges like sustainability and reliability. While critical, these messages were missing the mark for frontline employees who need tangible ways to make a difference.
We helped 5,000 employees shift from passive observers to collaborative problem-solvers by focusing on what they could control.
“The creative communications Blackbridge Engage developed to change behaviours are going from strength to strength.”
Steve Foster, Chief People Officer, Southeastern Railway
Help us get our people back to the offices.
There was little data to understand why people were or weren’t working in the office. We recommended qualitative research to better understand the employee experience of the current hybrid working policy.
We spoke with 40 DNV colleagues, conducted thematic analysis of the focus groups, and presented recommendations for next steps in the evolution of the DNV Hybrid Working policy.
“Liz helped us clearly define the problem by asking insightful and challenging questions, and her focus groups received highly positive feedback for their engaging and inclusive format. The comprehensive, detailed research report and expert review gave us clear, actionable insights to shape our Hybrid Working strategy.”
Magda Kisielewicz, Senior Employee Experience Consultant, DNV
Help us launch our new uniform to colleagues.
The uniform had been developed with extraordinary attention-to-detail by an ex-tailor, now HR colleague. The details mattered for comfort, convenience and sustainability.
Our creative put that attention to detail centre stage, with copy that communicated the details and why they made a difference.
Help 10,000 busy leaders to understand the new strategy and see its relevance to them.
It’s an unfortunate truth that most company strategy is both easy to understand, and yet deeply unrelatable to most people working in an organisation. Particularly in large, complex organisations with diverse operating environments and roles. The rational management speak often bears little resemblance to the work that most leaders and managers are doing every day.
We developed a relatable character who could explain the strategy in simple language and introduce segments of content from real leaders who would give their take on the strategy in their role. The film we created collaboratively with our client team closed the gap between the high-level strategy and leaders’ day-to-day.
DNV had run a successful Colleague Appreciation campaign in 2024 and wanted to build on their success for 2025 Colleague Appreciation Week.
We developed a creative campaign and applied psychology to ‘design in’ effectiveness to the behaviour we wanted, i.e., showing recognition to colleagues. These included building motivation (it will make you feel good, too), making it easy (it will take a minute or less), and being clear that recognition could be given privately (a counter-intuitive finding in the social science literature was that public recognition can have a negative impact on feelings of appreciation).
The campaign was a raging success, doubling the number of thank you cards sent via the recognition platform, to over 13,000 (in a population of 15,000 employees).
With tight budgets and multiple channels, Southeastern wanted to know if they could streamline communications without losing effectiveness.
A series of small group conversations, in person and online, with people from a range of roles and environments. We then conducted thematic analysis of the data and developed our recommendations.
“Liz was keen to get into our workplaces and depots and meet as many colleagues as possible, which meant she quickly understood our challenges and culture. She developed excellent and well structured discussion plans and delivered engaging sessions, which gave us really rich feedback which challenged our existing perceptions of what’s important to our people. This helped us develop our new ways of working and informed our future plans for internal communications. I particularly appreciated her honest, no-fluff approach to working with us and wouldn’t hesitate to recommend her.”
Kay Callaghan, Head of Internal Communications, Southeastern Railway
Trowers & Hamlins – a mid-sized law firm, had developed new values which they wanted help to launch and embed.
Our challenge wasn’t just about the new values. We needed to put the values in context – what were we asking people to do differently and why? We needed to create a platform for communications that would encourage every member of the firm be more commercial, without losing the supportive culture that employees love.
We created a campaign for strategy, performance and values communications which was rooted in personal agency and collective success – ‘Our future. Made by you’.
We gave the T&H team everything they needed to tell compelling and consistent stories about where the business was going, and the role everyone needed to play in that future success.