We use creativity, digital channel expertise, and applied psychology to create effective employee communications that move people to do things differently.
At Blackbridge Engage we are huge fans of applied psychology inside organisations and how it supercharges communication effectiveness.
So, we work with associate behavioural scientists to apply psychology in the right way for your brief. In practice this means that we ask unexpected questions and focus on what you’re asking people to do, not just what you want to say.
Of course, we also have a four-step process, because we wouldn’t be able to call ourselves consultants if we didn’t…
We design, facilitate and analyse research with employees including interviews, online surveys, focus groups, and anonymous online discussions that generate startling candour from your employees.
We conduct desk research including any existing research you have.
And we look for inspiration, ideas and rigour in published social sciences research.
In the increasingly complex and fragmented world of work, it’s more important than ever to identify the single, compelling idea at the core of your brief, which is where we start with creative development.
We’ll also articulate a clear, single call to action for your audience, and we’ll be rigorous to make sure that we are talking to the right people who will understand and can do what you are asking of them.
We believe that creativity is the not-so-secret sauce that turns content into engagement.
Telling stories to more deeply connect people with their employer
Challenging existing perceptions
Engaging audiences around their interests
With our digital and social expertise we’ll create a channel strategy and content-based tactics that will resonate with your audiences and engage your people on channels where they spend most time.
Great content shows (it doesn’t tell) your audience what we want them to know, so we’ll work with you to identify the right messenger, actions and format that will achieve our objectives most effectively.
Liz has over 15 years’ experience devising and delivering strategic employee engagement campaigns, working with a diverse range of clients including Southwest Airlines, Lloyds Bank, Roche and Anglo American.
Currently completing a masters in psychology, Liz is a huge fan of the power of creativity together with applied psychology to amplify communication effectiveness and change behaviours.
Al has over 25 years’ creative agency experience, spanning design, art direction and creative direction.
Since joining in 2023, Al has strengthened our creative offering, building out the studio with top creative design and copy talent, earning Blackbridge the title of RMA Agency of the Year.
Ben has over 16 years’ experience in social media and digital communications, as an expert in strategy, channel management, content creation and execution. Ben built his knowledge through roles in a wide variety of agencies, including employer branding, sustainability, consumer and corporate PR.
Ben heads up the social media consulting and delivery offer and manages our team of specialists.
Suzanne has over 10 years’ experience in employer branding and communications and is responsible for overseeing and implementing a wide range of employee communications and branding projects.
An insightful and proactive leader, Suzanne advises clients on how best to achieve their communication goals.
For a clear-thinking, pragmatic approach to knotty employee challenges get in touch. Email engage@blackbridge.co.uk to find out more.
